Victory Leisure Homes – ‘The Victory Difference’
producer
post-Producer
Producing and directing the Victory Leisure Homes brand video was all about showcasing what makes their lodges truly special – from concept to creation. Working closely with the talented team at Grit Pictures, we crafted a seamless blend of the production process and the lifestyle experience, beautifully demonstrating the connection between the build and the final product.
MATCH-CUT TO PERFECTION
Using clever match-cuts, we transitioned effortlessly between scenes – from the factory floor to idyllic holiday moments, highlighting how everything comes together to create something extraordinary. I led our in-house team to develop a storyboard that followed a Victory holiday home’s journey from factory to holiday park, spotlighting the people, precision, and passion that go into every step.
Filmed over four days, including on-location shoots at a stunning holiday park, we featured Victory employees, the design process, and the advanced technology that drives their innovation. The video was all about fostering brand advocacy and communicating ‘the Victory difference’ to both consumer and trade audiences.
AWARD WINNIG
The final film exceeded the initial brief, earning immediate approval from the client with no amends – a tear was even shed. Rolled out across the website, social media, and customer documents, it went on to be shortlisted for the 2023 Brand Film Awards – a testament to the powerful storytelling and collaborative effort that made this project a success.
