Building Dreams with Beal Homes: The ‘Make Your Own Story’ TVC
Producer
Working as the Producer on Beal Homes’ very first TV commercial was an exciting opportunity to showcase their incredible new showroom in East Yorkshire. Beal Homes, a local and high-end home builder, wanted to drive new customers to their showroom – The Design Lounge – a fantastic space where buyers can hand-pick every element of their new home. From choosing the perfect plot on an interactive 3D model of the build site to selecting bath taps for their master bedroom en-suite, the showroom experience offers more choice than any other ‘standard’ home builder.
CONCEPT DEVELOPMENT AND PRODUCTION
The TVC was created with the goal of promoting Beal Homes’ ‘Designed by You’ experience. Broadcast through Sky AdSmart and targeted specifically to Yorkshire, the campaign aimed to reach potential homeowners looking for something truly special.
I led our in-house production team as Production Manager and Producer, working alongside our agency’s Art Director to craft the concept. The idea was simple yet powerful: With Beal Homes, you start and create your own story. It’s not just about buying a house; it’s about building a life and designing a home that perfectly suits your vision.
Working closely with the talented team at Grit Pictures, we were able to bring the concept to life in spectacular fashion. Their creativity and technical skill shone throughout the production process – particularly in one scene where they managed to age our ‘dad’ character by 20 years within a small portion of the 30 second ad! It was an impressive feat that added real emotional depth to the final advert.
FROM CONCEPT TO BROADCAST
The ‘Make Your Own Story’ campaign didn’t stop at television. As part of a wider 360 marketing effort, our agency created digital and social assets alongside billboard advertising to ensure consistent messaging across all platforms.
Delivering the final advert for play-out on Sky was the culmination of a rewarding creative process. The campaign successfully showcased Beal Homes’ unique offering and reinforced their brand as the go-to high-end home builder in the region.
TANGIBLE RESULTS
Our Beal Homes TV advert delivered outstanding results—£2.8m in sales and a 56% boost in website traffic. That’s an ROI of over £100 for every £1 spent.
The polished 30-second and 60-second ads we produced for Sky TV hit all the right notes, sparking the emotional connection we were aiming for. By leveraging TwentyCI data, we targeted viewers actively searching for new homes, driving a huge spike in traffic to Beal Homes’ website.
According to Beal’s sales director, the campaign generated £2.8m worth of sales. A brilliant example of creativity and smart targeting paying off.
Prolific North’s coverage of the advert can be viewed here.
READY TO BUILD YOUR BRAND?
Creating campaigns that tell compelling stories and engage audiences is what I do best. Whether it’s a high-end TV commercial or a fully integrated marketing campaign, I’m here to help bring your vision to life.