7th Heaven photography

7th Heaven Face Masks: Directing a Vibrant, Multi-Model Shoot

This beauty and product shoot for 7th Heaven face masks took place in a green screen studio over two days. The goal? To showcase their new products in a variety of styles and moods, with visuals that would seamlessly integrate with a video montage created for CosmoProf 2024.

CosmoProf has been the go-to event for the cosmetics industry for over 50 years, bringing together companies and professionals from all sectors of the beauty world. The B2B format offers targeted tools and initiatives to help brands like 7th Heaven thrive globally so our client’s exposure there offered a huge opportunity.

Directing the shoot involved managing multiple models – both adults and children – while coordinating colour ways, makeup, props, and various looks to highlight the brand’s playful, refreshing, and accessible nature. By capturing a broad spectrum of styles, we created a visually captivating portfolio designed to attract attention at CosmoProf 2024 and beyond.